Eric Loy holds a BA in theater and film from Occidental College. After graduation, Loy began an entrepreneurial career in both the entertainment and internet industries. In 1992, Loy formed his first company, Force Five Productions LLC. Force Five focused on the production of music videos and independent films, successfully teaming up with award-winning artists and directors Dustin Hoffman, Davis Guggenheim, and Vadim Perlman.

In 1997, Eric became the driving force in forming CDL Art Advisory, Loy’s idea was to channel Cardiff Loy’s curatorial and arts management skills into an advisory service that serves individuals interested in building art collections. The couple not only tapped their many contacts throughout Hollywood, but also reached out to individuals across the United States and Europe. For over 20 years, Loy’s managerial expertise and strategic vision have been instrumental to the success of CDL.
In 2012 Eric turned his attention to cannabis and founded Ot Ortal LLC, an online publisher aggregating news and information about the cannabis and hemp worlds. Flagships Pot Portal and Hemp Healthy (Can we make these rollover links to site?) anchor this ever growing company.

Loy refocused his entrepreneurial spirit in the burgeoning legalized markets, and has been a leader in investing and consulting with companies and brands in cannabis since then.